Sidwell Friends School is a PK–12, co-educational Quaker day school in Washington, D.C., founded in 1883. Known for its academic excellence and deep commitment to Quaker values, the school emphasizes the SPICES: Simplicity, Peace, Integrity, Community, Equality, and Stewardship.
OBJECTIVE
Sidwell Friends sought updated and engaging marketing materials to better communicate their mission and values to prospective families. The goal was to design collateral that was vibrant, modern, and accessible, while staying true to the school’s traditions.
PROJECT SCOPE
SALT Logo Refresh
Quaker SPICES Values Infographic
Quick Facts Guide
Admissions & Financial Aid Brochure
The admissions process can feel overwhelming, so I designed a brochure that breaks down each step into clear, approachable sections. By pairing streamlined content with friendly design elements, the brochure helps families feel confident navigating the process.
SALT LOGO REFRESH
The Student Ambassador Leadership Team (SALT) represents school spirit and leadership, so the logo needed to reflect energy, inclusivity, and creativity. I refreshed the logo with bold typography, vibrant colors, and playful shapes to capture the enthusiasm of the program.
SOLUTION
The previous identity lacked excitement and visibility. The new logo gives students a stronger, more memorable symbol to rally around.
QUICK FACTS INFOGRAPHIC
This piece highlights key statistics and facts about Sidwell Friends. From student diversity to extracurriculars the design is a dynamic, infographic-inspired layout. Icons, color blocks, and clear hierarchy make the information easy to scan.
SOLUTION
Families often struggled to get a clear snapshot of what makes Sidwell unique. The Quick Facts guide provides a concise and visually compelling overview.
This project was an exciting opportunity to combine tradition with creativity, honoring the school’s values while presenting them in a way that resonates with today’s families.
