Mission Statement
Move with Mia empowers women to reconnect with their bodies through intentional movement and Pilates, inspiring confidence, strength, and a deeper sense of wellbeing.
Vision Statement
To create a supportive space where women can prioritize their physical and mental health, unlock their potential, and embrace movement as a lifelong journey of self-care and empowerment.
Core Values
Empowerment: Helping women feel strong, confident, and in control of their bodies.
Wellbeing: Promoting holistic wellness that goes beyond physical fitness.
Inclusivity: Welcoming women of all shapes, sizes, and fitness levels.
Consistency: Encouraging sustainable, long-term movement practices.
Connection: Building meaningful relationships through shared growth and movement.
Target Audience
Women aged 20–40 who are balancing busy lifestyles and seeking a fitness routine that strengthens both body and mind. They value health, self-care, and improving their overall quality of life.
Visual Identity
Logo: A modern bold logo with a script font that represents movement
Colors: I selected a vibrant and uplifting palette (blue and black) with accents of energizing green and purple.
Typography: Clean sans-serif fonts with a hint of elegance, paired with playful handwritten or script accents.
Imagery: Bright, airy spaces with women practicing Pilates, shots of Mia coaching with warmth and encouragement, and moments of focus, strength, and joy.
Website Design
Brand Pattern
