Penny & Paper is a curated collection of quirky and fun paper goods and accessories, designed to bring everyday joy to planners, journals, stationery lovers, and gift-givers. Each item combines aesthetic appeal with practical use. Commissioned by Adobe
Project Scope:
Branding & Visual Identity Design
Logo Design
Social Media Templates
Washi Tape Pattern Design
Target Audience:
Women aged 18–40
Stationery enthusiasts, journalers, and planners
People who love gifting, snail mail, or organizing their lives with beauty and intention
Eco-conscious shoppers who appreciate reusable items and thoughtful packaging
Tone & Style:
Whimsical yet modern
Warm, friendly, and lighthearted
Detail-oriented and design-driven
A mix of cozy cottagecore, soft minimalism, and a dash of playfulness
Etsy Banner Design
