Penny & Paper
Penny & Paper is a curated collection of quirky and fun paper goods and accessories, designed to bring everyday joy to planners, journals, stationery lovers, and gift-givers. Each item combines aesthetic appeal with practical use.
Commissioned by Adobe
Project Scope
Branding & Visual Identity Design
Logo Design
Social Media Templates
Logo Design
Social Media Templates
Washi Tape Pattern Design
Target Audience
Women aged 18–40
Stationery enthusiasts, journalers, and planners
People who love gifting, snail mail, or organizing their lives with beauty and intention
Eco-conscious shoppers who appreciate reusable items and thoughtful packaging
Stationery enthusiasts, journalers, and planners
People who love gifting, snail mail, or organizing their lives with beauty and intention
Eco-conscious shoppers who appreciate reusable items and thoughtful packaging
Tone & Style
Whimsical yet modern
Warm, friendly, and lighthearted
Detail-oriented and design-driven
A mix of cozy cottage core, soft minimalism, and a dash of playfulness
Warm, friendly, and lighthearted
Detail-oriented and design-driven
A mix of cozy cottage core, soft minimalism, and a dash of playfulness
Etsy Banner Design
