Thrive Collective is a private therapy practice dedicated to providing compassionate, team-based counseling for teens, parents, children, and college students.
Their team of expert therapists work collaboratively to address the diverse emotional and mental health needs of our clients, creating a supportive environment for healing and personal growth.
BRAND MISSION
To empower individuals and families with personalized, compassionate therapy that fosters emotional well-being, resilience, and meaningful connections.
PROJECT SCOPE
Branding & Visual Identity Design
Logo Design
Pattern Design
Social Media Design
Zoom Background Design
VISUAL IDENTITY
Colors: Soft, calming colors - muted greens and a warm and uplifting pink and orange
Typography: Modern, clean, and friendly serif font and playful sans-serif font.
Imagery: Warm, inviting photography featuring diverse individuals and families in natural, relaxed settings.
Logo: A simple yet meaningful design symbolizing growth, connection, and support.
THE PROCESS
I took a thoughtful, collaborative approach to designing the brand for Thrive Collective. It started with understanding their values, clients, and their mission.
From there, I designed a visual identity that reflects warmth, trust, and professionalism—so that the brand can connect with their ideal target audience.
SOCIAL MEDIA DESIGN
Designing for therapy practices like Thrive Collective Counseling is all about creating a brand that feels safe, approachable, and deeply human.
My goal is to design a brand that doesn’t just look beautiful, but also communicates trust, professionalism, and compassion.
STATIONERY DESIGN
