Mission Statement
Prana Bliss Yoga Studio exists to help individuals reconnect with their bodies, minds, and souls through mindful movement, conscious breathwork, and a nurturing community.
Vision Statement
To create a serene and inclusive space where people of all levels can cultivate self-awareness, reduce stress, and unlock the transformative power of yoga for a more balanced and blissful life.
Core Values
Mindfulness: Encouraging intentional living through presence and awareness.
Inclusivity: Welcoming all bodies, ages, and abilities.
Wellness: Promoting holistic wellbeing for mind, body, and spirit.
Growth: Supporting personal and communal transformation.
Community: Building strong, meaningful connections among practitioners.
Brand Goals:
1. Build a loyal, engaged community of practitioners.
2. Establish Prana Bliss as the go-to studio for transformative yoga experiences.
3. Offer a range of resources (online classes, wellness guides) to expand accessibility.
Voice and Tone:
Tone: Gentle, supportive, and uplifting.
Voice: Warm and inviting, with a focus on education and encouragement.
Target Audience:
Busy professionals, wellness enthusiasts, and individuals seeking a calm escape from their hectic lives, particularly women and men aged 25–45 who value health, mindfulness, and self-care.
Social Media Design
